In Viet Nam, as in our partnerships in other markets around the world, we see the same thing: users are reasonable and fair about the need to both reduce annoying, unproductive advertising while also supporting the publishers that make the web the rich experience it is.”
At the same time, this new feature underscores how universal user attitudes are about ad filtering. Till Faida, CEO at eyeo, says about the partnership: “Coc Coc’s ‘Viet Nam first’ focus has made it one of the most popular browsers in Vietnam and we are proud of this new partnership. By partnering with eyeo, the developer of Adblock Plus, a browser add-on and the first ad blocker to champion ad filtering as opposed to complete ad blocking, we hope to bring Vietnamese users the best content on a safe and optimal network”. Nguyen Vu Anh, the Deputy CEO of Coc Coc, speaking of this new browser feature, says: “Ensuring safety and optimizing the experience of Vietnamese internet users is always one of the foremost concerns of Coc Coc. Switching to the “strict mode” would mean that most types of ads are being filtered. The “standard mode” filters out the intrusive ads, those which have an impact on user experience. Additionally, users can track the statistics and easily customize or turn on/ off the filter mode via the toolbar of Coc Coc. To experience it, users only need to update to the latest version of the browser on their device. This new feature has been installed by default on the Coc Coc browser. Coc Coc is now adhering to criteria specially developed for and by ad-blocking users, and is providing Vietnamese users with respectful, nonintrusive, and relevant content, which in turn allows publishers to increase their revenue. With their latest update, Coc Coc has introduced Acceptable Ads, aiming at creating, within its browser, a sustainable middle ground between the user choice and monetization opportunities for publishers. What is the partnership between eyeo and Coc Coc all about? In 2020, Coc Coc has grown to be the fourth mobile browser in Vietnam with 11.7 million installations on both iOS and Android. We are very excited to announce our new partnership with Coc Coc, one of the biggest local browsers and search engine companies in Vietnam, as well as the biggest Vietnamiese digital advertising publisher with more than 22 million users. Teaming up with Vietnamese browser provider Coc Coc
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